How do some agencies seem to thrive even when marketing budgets get slashed? Jon Zacharias, President, and Kevin Miller, CEO, of GR0, tell the story of the agency that turned SEO from a mysterious "nice-to-have" into a revenue-generating powerhouse for brands like Theragun, Truff, and Venus et Fleur. The co-founders share how they spotted a massive blind spot in the industry: brands pouring millions into Meta ads while completely ignoring the downstream organic searches those campaigns triggered. Their insight built a $20M agency in just one year and helped their clients weather the iOS 14 storm that devastated many competitors. The conversation covers their expansion strategy during economic turbulence, their refreshing "hire for heart, train for skill" team-building philosophy, and why they believe a founder's authentic story remains the most powerful brand differentiator in crowded markets.